CHROMA HOSPITALITY STATEMENT REGARDING COOKIES AND OTHER TECHNOLOGIES
Last Updated: January 2018
Effective Date: January 2017
This Statement Regarding Cookies and Other Technologies (this "Statement") describes the different types of Cookies and Other Technologies that may be used in connection with the websites and apps (the “Site”) owned or controlled by Chroma Hospitality and its managed hotels ("Chroma," "we," or "us"). This Statement also describes how you can manage Cookies and Other Technologies.
We may change this Statement at any time. Please take a look at the "Last Updated" section at the top of this page to see when this Statement was last revised. Any changes in this Statement will become effective when we make the revised Statement available on or through the Site.
If you have any questions, please contact us by email at [email protected]
OUR COLLECTION AND USE OF OTHER INFORMATION
Remember your user name and password for future visits so that log-in is easier and faster;
Remember your language and other preferences;
Ensure you obtain all requested information;
Provide a safe and secure service for online transactions;
Track your response to advertisements and website or app content for analysis and the number of times we send you the same advertisement;
Measure how many people use the Site, and how they use it, so that we may keep it running quickly and efficiently; and
Help us and others deliver communications and content to you that are relevant and responsive to your interests and location.
Below we explain the different types of Cookies that may be used on the Site.
As noted below, some Analytics Cookies and Other Technologies are used in part to facilitate advertising.
Note that, to the extent that information collected through Cookies and Other Technologies constitutes personal information, the provisions in the Privacy Statement apply and complement this Statement. Please note that at this time we do not honor Do Not Track and similar signals.
ONLINE AND MOBILE ADVERTISING; MOBILE APPS
We and third parties engage in interest-based advertising provided by vendors in order to deliver advertisements and personalized content that we and other advertisers believe will be of interest to you. To the extent third-parties are using Cookies or Other Technologies to perform these services, Chroma does not control the use of this technology or the resulting information for online, mobile, or email advertising, and is not responsible for any actions or policies of such third parties. Advertisements, emails, and other messages may be delivered to you by Chroma or its service providers based on your online or mobile behavior (on Chroma and non-Chroma sites), your search activity, your geographic location or other information that is collected by us or obtained from third parties. For example, if you go to the Site to book a hotel room, you may later see an advertisement from us when you visit another website. These advertisements may appear on our sites, third-party websites or on mobile platforms. You may also see advertisements for third parties on the Site, other websites or properties, or on your mobile device, based on your visits to, and activities on, the Site, other sites and our apps and third-party apps. Some of our vendors and we may use our own or third-party aggregated or anonymized personal information, demographic data, and other inferred commercial interests to assist in the delivery of our advertisements to you. As stated in our Privacy Statement, in some instances we may combine Other Information with personal information. If we do combine any Other Information with personal information, the provisions in the Privacy Statement apply and complement this Statement.
We comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising and related DAA Principles and Guidelines.
We and our business partners use third parties to establish deterministic or probabilistic connections among devices (such as smartphones, tablets, and computers) to deliver more relevant advertising to you and for advertising analytics and reporting purposes. This means that information about your use of websites or applications on your current device may be combined with information from your other devices. We also may share this information and other inferences with third parties to allow them to target advertising, personalize content, or analyze behavior. This allows, for example, advertisements you see on your tablet to be based on activities you engaged in on your smartphone.
These business partners may share and combine information from cookies with identifiers (such as device IDs assigned by Google or Apple) and IP addresses to make connections among related devices. This also allows for a more personalized experience across our services and applications.
To opt out of our cross-device linking vendors, go to www.aboutadvertisements.info/choices and perform a global opt-out on each browser and device that you would like to be opted out on. Opt out means that the browser on the device from which you opt out will no longer receive interest-based advertisements from information collected on devices linked to it, that devices linked to it will not receive interest-based advertisements based on information collected from the opted-out device, and that the vendor will not transfer data collected from the opted-out device to a third party. If, in the future, we work with cross-device vendors who have a proprietary opt-out, and for whom the DAA opt-out is not effective as described above, we will provide a link to those vendors’ proprietary opt-outs.
MANAGING COOKIES AND OTHER TECHNOLOGIES
If you want to remove or block Cookies from your device at any time, you can update your browser settings (consult your browser's "help" menu to learn how to remove or block Cookies). Chroma is not responsible for your browser settings. You can find good and simple instructions on how to manage Cookies on the different types of web browsers at www.allaboutcookies.org.
You can also find a good summary of how to manage Flash Cookies athttp://www.macromedia.com/support/documentation/en/flashplayer/help/sett....
Please be aware that rejecting Cookies may affect your ability to perform certain transactions on the Site, and our ability to recognize your browser from one visit to the next.
You can also control tracking Cookies by installing browser extensions like Ghostery: https://www.ghostery.com/products/
If you want to clean out all of the Cookies left behind by the websites you have visited, here are links where you can download programs that clean out tracking Cookies:
In Europe only: If you are based in Europe, you also can adjust your Cookie preferences through adjusting the Cookie Settings through the Cookie Consent Manager, which can be found here: Cookie Preferences.
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